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Key Accounts Are Different Solution Selling for Key Account Managers cover
  • ISBN: 9780273617808
  • ISBN10: 027361780X

Key Accounts Are Different Solution Selling for Key Account Managers

by Ken Langdon

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson P T R
  • Publish date: 12/01/1995
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Description
Key customers are expecting closer working relationships and are using fewer suppliers. They want to know that they are one of your key accounts. In an increasingly competitive world, with tougher selling conditions, nobody can afford to ignore this. It is time to re-adjust your activities with key accounts. They are a market, not just a customer. You need to learn how to market and sell your products to them, and make sure that they remain key accounts for your company. This is not a strategy book. It is a solution to the challenges you face, a practical plan to get you on track immediately.
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