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Kleppner's Advertising Procedure cover
  • ISBN: 9780139085758
  • ISBN10: 0139085750

Kleppner's Advertising Procedure

by RUSSELL

  • List Price: $110.00
  • Edition: 14TH
  • Publisher: 50,PH
  • Publish date: 04/01/2004
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Description
The fourteenth edition of this classic book introduces advertising as both an art and science while providing a broad overview of advertising issues and functions. Beginning with the history, purpose, and role of advertising in our economy, this book presents advertising as it relates to the total marketing communication environment and provides a foundation for understand how advertising fits into the general business environment. It introduces the specific techniques for planning media use, following the creative process, and planning campaigns. It also provides an overview of advertising and societal issues through the regulatory, legal, and public policy constraints placed on advertising. Finally, the book introduces the growing importance of the cultural and sociological components of advertising. The fourteenth edition of" Kleppner's Advertising Procedures" has been updated to include the latest industry practices in new media and Web site advertising, digital graphics, and the latest marketing and advertising research techniques. It includes all new advertisements. An important and practical reference for entry-level professionals in advertising and marketing, including media, account management, and brand management.
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Hippo Books

Location: Toledo, OH
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May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings.
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Owls Books

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A readable copy only. All pages and the cover are intact, may not include
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WonderBook

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Very Good condition. 14th edition.
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Opa! Books

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0139085750 Like New Inside & Out. Clean & Crisp! No markings ( 6 sentences highlighted. You will be pleased. Excellent book! ( z1s34 ) Very minimal shelf wear.
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cronusbooks

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Like New Inside & Out. Clean & Crisp! No markings ( 6 sentences highlighted. You will be pleased. Excellent book! ( z1s34 ) Very minimal shelf wear.
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Cronus Books

Location: Carson City, NV
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0139085750 Like New Inside & Out. Clean & Crisp! No markings ( 6 sentences highlighted. You will be pleased. Excellent book! ( z1s34 ) Very minimal shelf wear.
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