Error title
Some error text about your books and stuff.
Close
  • ISBN: 9780292730373
  • ISBN10: 0292730373

Land of Bright Promise Advertising the Texas Panhandle and South Plains, 1870-1917

by Jan Blodgett

  • List Price: $17.95
  • Binding: Hardcover
  • Publisher: Univ of Texas Pr
  • Publish date: 06/01/1988
used Add to Cart $4.33
You save: 76%
Marketplace Item
new Add to Cart $67.50
Marketplace Item
ebook Buy $22.94
Provided by VitalSource
License: 365 days
Description
Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle-South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers for decades because of its popular but forbidding image as a desert filled with desperados, savage Indians, and solitary ranchers, the region was seen as an agricultural and cultural wasteland. The territory, consequently, was among the last to be settled in the United States. But from 1890 to 1917, land companies and agents competed to attract new settlers to the plains. To this end, the combined efforts of local residents, ranchers and landowners, railroads, and professional real estate agents were utilized. Through brochures, lectures, articles, letters, fairs, and excursion trips, midwestern farmers were encouraged to find new homes on what was once feared as the "Great American Desert." And successful indeed were these efforts: from 13,787 in 1890, the population grew to 193,371 in 1920 with a corresponding increase in the amount of farms and farm acreage. The book looks at the imagination, enthusiasm, and determination of land promoters as they approached their task, including their special advertisements and displays to show the potential of the area. Treating the important roles of the cattlemen, the railroads, the professional land companies, and local boosters, Land of Bright Promise also focuses on the intentions and expectations of the settlers themselves. Of special interest are the 15 historical photographs and reproductions of promotional pieces from the era used to spur theland boom. What emerges is an engaging look at a critical period in the development of the Texas Panhandle and an overview of the shift from cattle to agriculture as primary industry in the area.
Expand description
Seller Condition Comments Price  
Powell's Books

Location: Portland, OR
Very Good
$4.33
Powell's Books

Location: Portland, OR
Good
$4.33
Mahler Books

Location: Pflugerville, TX
Like New
Shipping Icon
0292730373. This book is in very good condition; no remainder marks.
[...]
$11.20
Satellite Books

Location: Burlington, VT
Very Good
Shipping Icon
0292730373 HB VG+/VG, minor shelfwear only.
$11.20
Frances Pryor

Location: San Antonio, TX
Good
Published in 1988 by the University of Texas Press, a nice 153-page
[...]
$11.25
Antiquarian Book Mart

Location: San Antonio, TX
Very Good
Shipping Icon
Vg/g; 1st ed.; Texas; minor small tears & scuffs to DJ edges; minor DJ smudges.
$12.37
Xochi's Bookstore

Location: Truth or Consequences, NM
Very Good
Shipping Icon
8vo-over 7¾"-9¾" tall. 153pp. incl. index; HB lt. brwn. w/blk.; slight rub w/clean, tight pgs. DJ white w/brwn. &blk.; fine. Promoting the Texas Panhandle. illus.
$19.12
Liens Bookshop, LLC.

Location: Minneapolis, MN
Like New
0292730373. Illus., Appendix. Notes. Biblio., Index; B&W Illustrations; 8vo
[...]
$22.50
Ables Bookstore

Location: chattanooga, TN
Good
Shipping Icon
$44.78
Book Panther

Location: Wellington, FL
New
0292730373 New Condition.
$67.50