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  • ISBN: 9780231115193
  • ISBN10: 0231115199

Lead Us Into Temptation the Triumph of American Materialism

by James B. Twitchell

  • List Price: $32.00
  • Binding: Paperback
  • Publisher: Columbia Univ Pr
  • Publish date: 11/01/2000
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Description: Named one of Newsweek's "100 Cultural Elite" and praised by George F. Will for his "robust contempt" for the intelligentsia's take on consumption, James Twitchell embarks on an insightful, fearless, and funny exploration of two of the central themes of modern American culture -- materialism and consumerism.

Coke adds life. Just do it. Yo quiero Taco Bell.... We live in a commercial age, awash in a sea of brand names, logos, and advertising jingles -- not to mention commodities themselves. Are shoppers merely the unwitting stooges of the greedy corporations who will stop at nothing to sell their wares? Are advertisers' powers of persuasion so great that resistance is futile?

Twitchell counters the notion of the "used and abused consumer" with a witty and unflinching look at commercial culture, starting from the simple observation that "we are powerfully attracted to the world of goods (after all, we don't call them 'bads')".

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