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Living Strategy: Putting People at the Heart of Corporate Purpose cover
  • ISBN: 9780273650157
  • ISBN10: 0273650157

Living Strategy: Putting People at the Heart of Corporate Purpose

by Gratton, Lynda

  • List Price: $28.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Financial Times Prentice Hall
  • Publish date: 05/04/2000
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Description
Put human capital at the center of your corporate strategy -- and watch your company come alive! Living Strategy is a profoundly important book by one of the world's foremost organizational thinkers, Lynda Gratton. Most corporate strategies are dead -- because they're built around technology and capital, not human beings. For corporate strategy to succeed, people must understand the strategy -- and strategy-makers must, at long last, understand people. This book show senior managers how to design strategies that have meaning for the people who will implement them -- and helps those managers translate those strategies into reality "on the ground". Based on real case studies from the world's leading companies, Gratton covers every step of the process, introducing new techniques (from risk matrices to modelling the dynamics of corporate vision). For managers worldwide, this book will do exactly what it promises: transform "drawings on a wall chart" into living, breathing strategies that work. This is the first book in a new series published in conjunction with The Learning Partnership (TLP), one of the world's leading enterprise knowledge creations resources. For all senior managers, directors, consultants, knowledge professionals, analysts, and others involved with corporate strategy.
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