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Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

by Newell, Frederick

  • ISBN: 9780071371476
  • ISBN10: 0071371478

Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing

by Newell, Frederick

  • Publisher: McGraw-Hill Companies
  • ISBN: 9780071371476
  • ISBN10: 0071371478
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Description: Loyalty.com shows companies how to shift their focus from impersonal database marketing to true customer relationship management (CRM), blending CRM and Web strategies to outline a program for lasting customer relationships.
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