MARKETING RESEARCH-TEXT 98 MCG
- List Price: $56.25
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill Companies, The
- Publish date: 12/01/1997
Description:
This text provides a hands-on approach to marketing research, emphasising the practical rather than the theoretical aspects of the subject. A research project runs throughout the book, taking students step-by-step through a real-life project.
Expand description
Please Wait