Description: Student Table of Contents Preface Chapter 1 Overview Chapter 2 Loading the Merlin Software Chapter 3 Working with the Merlin Program Chapter 4 The Merlin Business Environment Chapter 5 Review of Marketing Management Functions Chapter 6 Making Decisions Chapter 7 Merlin Reports Appendix A Quarter 0 Decisions Appendix B Quarter 0 Reports Appendix C An Example of an Industry Performance Report Appendix D An Example of a Marketing Research Report Appendix E Initial Cost Parameters Appendix F Limits & Time Lags Appendix G Merlin "Hot" Keys Appendix H Excel Company Data File Appendix I Excel Performance Data File Appendix J Merlin Flow Chart Appendix K A Step-by-Step Walk-Through Index Instructor Table of Contents Preface Chapter 1 - Introduction to Merlin Team and Merlin Solo Chapter 2 - Loading and Registering the Merlin Software Chapter 3 - Initializing a Merlin Team Industry Chapter 4 - Merlin Team Operating Instructions Chapter 5 - Merlin Solo's Operating Instructions Chapter 6 - Tips and Techniques for Using Merlin Team and Merlin Solo Chapter 7 - Assisting Participants in the Registration Process Appendix A: Administrator Summary Appendix B: Sample Company Reports for Quarter 0 Appendix C-1: Merlin Quiz Appendix C-2: Merlin Quiz Appendix D: Sales Potential Tables for Merlin Team Appendix E: Decision Limits Costs Appendix F: Merlin Team and Merlin Solo Assignments Appendix G: Group-Based Peer Evaluation Appendix H: Sample Merlin Bulletins Appendix I: Common Student Issues Appendix J: Administrator Issues to Watch Appendix K: Time Lags in Merlin Appendix L: Excel Spreadsheet File Appendix M: Merlin: Participant Guide Index

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