Description: From a recognized leader in the online games industry, here's inside advice for every organization that's hot to profitably package and sell entertainment content in online markets.The online industry is one of the world's fastest growing markets, and entertainment is the fastest growing component within that industry. Companies such as ABC, CBS, NBC, Microsoft, Time Warner, and all the major movie studios and daily newspapers are rushing to put their content online. Jessica Mulligan, an industry insider, describes every aspect of the online entertainment process -- from design and development to management and placement. With a sharp eye on what it takes to turn a profit in this competitive market, she addresses all the issues that can stymie beginners and pros alike: -- How to recognize marketable content-- How online development differs from traditional formats such as books, magazines, TV, and even CD-ROMs-- How to translate proprietary content into compelling online content-- What technology to use-- How to follow through on your investment-- Whether to go it alone or partner with an online provider or host service-- How to generate revenue beyond access fees through advertising, sponsorships, and other methodsStudded with fascinating, first-person case studies from content developers and managers, this book is a direct line to profitable content providing. CD-ROM contains HTML links to the very best entertainment Web sit

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