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  • ISBN: 9780070270411
  • ISBN10: 0070270414

Management Commmunication: Principles and Practice

by HATTERSLEY

  • List Price: $75.63
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill/Irwin
  • Publish date: 01/01/2000
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Description: Part 1: Principles of Effective Communication Chapter 1: Introduction Chapter 2: Audience AnalysisCase: Weymouth Steel Corporation (A) Chapter 3: Point of ViewCases: Donna Dubinski/Debi Coleman and Apple Computer (A) and (B) Chapter 4: Setting PrioritiesCase: Yellowtail Marine Chapter 5: Message: Content and ArgumentCase: Cuttyhunk Bank (A) Chapter 6: StructureCase: McGregors Ltd.Department Store Chapter 7: Choosing MediaCase: The Timken Company Chapter 8: Style and ToneCase: Vanrex Part Two: Applications Chapter 9: Giving and Receiving FeedbackCase: Bailey and Wick Chapter 10: Meeting ManagementCase: Lincoln Park Development Chapter 11: Communicating with Internal AudiencesCase: Hammermill Chapter 12: Communicating with External AudiencesCase: Oxford Energy Chapter 13: Intercultural CommunicationCase: United Way of El Paso Chapter 14: Corporate EthicsCase: Kellogg Company Chapter 15: Electronic CommunicationCases: Unplugged, Savin Consulting Chapter 16: Business and the PressCase: NutraSweet Part Three: Technique Chapter 17: Effective Writing Chapter 18: Effective Speaking Appendix: Additional and Alternative CasesDotsworth PressInland Steel AInternational OilFair Is Fair, Isnt It?Hal of Erhardt & Company: One Audit Senior's Dilemma
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