Description: Part 1: Principles of Effective Communication Chapter 1: Foundations of Management Communication Overview of the field, main schools of thought, basic analytical tools, key ethical considerations, and how to serve as a credible source. Chapter 2: Goals Defining and organizing communication tasks in a general management context; clarifying goals Case: Yellowtail Marine, Inc. Chapter 3: Audience Analysis Identifying, understanding, and ranking your audiences Case: Weymouth Steel CorporationChapter 4: Point of View Understanding competing motives, needs, and viewpoints; interpersonal communication Case: Smith Financial Corporation Chapter 5: Message: Content and Argument Shaping the messages that will achieve your goal Case: Cuttyhunk Bank (A) Chapter 6: Structure Shaping your argument to the needs of your audience Case: McGregors Ltd.Department Store Chapter 7: Choosing Media What media best convey your messages; upward and downward communication Case: The Timken Company Chapter 8: Style and Tone Delivering your messages in language suitable to your audience Case: Vanrex, Inc. Part 2: ApplicationsChapter 9: Giving and Receiving Feedback Hearing and being heard Case: Bailey and Wick Chapter 10: Meeting Management Participation and leadership Case: Lincoln Park Redevelopment Project Chapter 11: Communicating Change Using communication to overcome resistance to change Case: Hammermill Paper Company Chapter 12: Communicating with External Audiences Selling your organization's point of view to concerned constituencies Case A: Oxford Energy Case B: NutraSweet Chapter 13: Diversity and Intercultural Communication Multicultural and international communication Case A: Reed-Watkins Pharmaceuticals Case B: International Oil Chapter 14: Personal And Corporate Ethics Making individual and organizational ethical choices Case A: Hal of Erhardt & Company: One Audit Senior's Dilemma Case B: McArthur House Chapter 15: Electronic Communication Shaping the message to the medium Case A: Unifone Communication Case B: Savin Consulting Part 3: TechniqueChapter 16: Effective Writing Style manual to be cross-referenced throughout the course Chapter 17: Effective Speaking Style manual on speaking, use of graphics, and group presentation to be cross-referenced throughout the course Appendix: Case 19: Dotsworth Press Case 20: Inland Steel Coal Company (A): The Sesser Coal Mine Case 21: United Way of El Paso Case 22: "Fair is Fair," Isn't it?Case 23: Kellogg Company

Please Wait