Management Strategy
- List Price: $90.93
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill College
- Publish date: 03/01/2003
Description:
Management Strategy emphasizes integration of economic analysis with mainstream strategy. Combining the market and non-market external environment with the internal environment of firm resources and competencies, it emphasizes the importance of continuous innovation for competitive advantage. Non-technical numerical examples illustrate major points, making the book's concepts easier for non-financial professionals to understand and apply.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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