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Managerial Economics: Economic Tools for Today's Decision Makers cover
  • ISBN: 9780130135384
  • ISBN10: 0130135380

Managerial Economics: Economic Tools for Today's Decision Makers

by Keat, Paul G.

  • List Price: $110.00
  • Binding: Hardcover
  • Edition: 0003
  • Publisher: Prentice Hall
  • Publish date: 02/01/2005
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This books presents readers with a unique and distinctive case study running throughout each chapter, focusing on the decision-making processes of a hypothetical company. The dynamic business setting that is the hypothetical "Global Foods" provides an interesting backdrop for the discussion of microeconomic theory and the tools of quantitative analysis used in management decision-making.
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Sewn binding. Cloth over boards. 752 p. Prentice-Hall Series in Economics.
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