Managing in the Media
- Binding: Paperback
- Publisher: Butterworth-Heinemann
- Publish date: 03/01/2001
-- Devised by a practising media manager
-- Contributing authors are experienced media practitioners and lecturers on undergraduate and post-graduate programmes
-- Addresses all essential issues of managing media A useful reference for any media manager in print or screen-based media
Managing the Media is for the practicing media manager working in the screen-based media industry. It amalgamates cultural theories, film and television analysis, management theories and media practice into a comprehensive text to provide a body of knowledge in one volume for the media manager.
The convergence of the various media into some form of computer-based system often termed 'multimedia' or 'new media' requires a new set of management skills to be applied across all media. Managing the Media addresses many of the issues that arise due to 'cross-media' management and print-based managers will find this a particularly useful guide to new media.