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Market-Based Management: Strategies for Growing Customer Value and Profitability cover
  • ISBN: 9780130145468
  • ISBN10: 0130145467

Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • List Price: $86.67
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 11/02/1999
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Description
Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout.
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Owls Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
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$1.67
AwesomeBooksUSA

Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
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$1.78
Shopbookaholic

Location: Wichita, KS
Good
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General Used Condiiton. Minor Defects may Exist. Minimal Shelf wear. Text may
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$2.25
Jasons Bookstore CA

Location: Altadena, CA
New
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0130145467 Clean, unmarked copy. In great shape! I can send expedited rate if
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$5.06
One Stop Shop Bookstore

Location: Memphis, TN
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One Stop Shop Bookstore

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$21.57
A2ZBooks

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Text has multiple markings. Cover has normal wear and corner bumps for a used
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$29.58
Ables Bookstore

Location: chattanooga, TN
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$35.75