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Market-Based Management: Strategies for Growing Customer Value and Profitability cover
  • ISBN: 9780130145468
  • ISBN10: 0130145467

Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.

  • List Price: $86.67
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 11/02/1999
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Description
Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout.
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Jasons Bookstore CA

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0130145467 Clean, unmarked copy. In great shape! I can send expedited rate if
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Shopbookaholic

Location: Wichita, KS
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General Used Condiiton. Minor Defects may Exist. Minimal Shelf wear. Text may
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Ergodebooks

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Ergodebooks

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Text has multiple markings. Cover has normal wear and corner bumps for a used
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