Market-Based Management: Strategies for Growing Customer Value and Profitability
- List Price: $86.67
- Binding: Paperback
- Edition: 2
- Publisher: Prentice Hall
- Publish date: 11/02/1999
Description:
Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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