Marketing Channel Management People, Products, Programs, and Markets
- Binding: Hardcover
- Publisher: Greenwood Pub Group
- Publish date: 08/01/1996
Description:
Foreword Preface Introduction Physical Elements of The Marketing Channel Structure Marketing Channel Overview Marketing Channel Structure and Physical Distribution Market Characteristics and Channel Management Product and Market Management Actions and Options Organizing to Manage the Marketing Channel Responsibility Effectiveness Without Authority The Marketing Data Base and Forecasting Calculating Market Share and Competitive Share Analysis Managing Products, Managing Markets Marketing Programs and Pricing Strategies The Marketing Planning Process Legal Issues in Channel Management Annotated Bibliography Index
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