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Marketing: Creating Value for Customers

by Churchill, Gilbert A. A Peter, J. Paul

  • ISBN: 9780256228779
  • ISBN10: 0256228779

Marketing: Creating Value for Customers

by Churchill, Gilbert A. A Peter, J. Paul

  • List Price: $100.00
  • Binding: Library Binding
  • Edition: 0002
  • Publisher: Irwin Professional Publishing
  • Publish date: 06/01/1997
  • ISBN: 9780256228779
  • ISBN10: 0256228779
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Description: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
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Seller: Better World Books West
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
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Ships from Reno, NV. Former Library book. Great condition for a used book!
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Seller: HPB-Blue
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: Nelson & Nelson, Booksellers
Location: Trenton, SC
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0256228779. 2nd ed; covers MUCHO worn; HIGHLIGHTING. A dog you could come to love! ;
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0256228779. 2nd ed; covers MUCHO worn; HIGHLIGHTING. A dog you could come to love! ;
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Good condition. 2nd edition. Writing inside.
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Good condition. 2nd edition. Writing inside.
Seller: One Stop Shop Bookstore
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