Marketing Essentials
- List Price: $112.72
- Binding: Hardcover
- Edition: 2
- Publisher: Glencoe/McGraw-Hill
- Publish date: 11/01/1997
Description:
Considered the nations number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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