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Marketing Management: Knowledge & Skills cover
  • ISBN: 9780072315578
  • ISBN10: 0072315571

Marketing Management: Knowledge & Skills

by Peter, J. Paul A

  • List Price: $112.81
  • Binding: Hardcover
  • Edition: 0006
  • Publisher: Irwin/McGraw-Hill
  • Publish date: 06/01/2000
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Description
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
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Hippo Books

Location: Toledo, OH
Very Good
May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings.
$1.67
The Book Cellar

Location: Nashua, NH
Good
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0072315571 May have highlighting or writing and wear to cover. May not
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$3.93
WonderBook

Location: Frederick, MD
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Very Good
Very Good condition. 6th edition.
$6.19
HPB Inc.

Location: Dallas, TX
Good
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Connecting readers with great books since 1972. Used books may not include
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$7.18
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
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Very Good condition. 6th edition.
$7.73
One Stop Shop Bookstore

Location: Memphis, TN
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$24.13
One Stop Shop Bookstore

Location: Memphis, TN
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A2ZBooks

Location: Burgin, KY
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Some writing/highlighting Quantity Available: 1. ISBN: 0072315571. ISBN/EAN:
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$45.00
A2ZBooks

Location: Burgin, KY
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The text has some marking and highlighting, the cover has moderate corner and
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$48.37
A2ZBooks

Location: Burgin, KY
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The text has some light marking, the cover is in nice condition with a small
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$50.06
A2ZBooks

Location: Burgin, KY
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All pages clean. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN:
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$50.62
A2ZBooks

Location: Burgin, KY
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Book is like new. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN:
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$123.75