Marketing Management: Knowledge & Skills
- List Price: $112.81
- Binding: Hardcover
- Edition: 0006
- Publisher: Irwin/McGraw-Hill
- Publish date: 06/01/2000
Description:
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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