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Marketing Management: Knowledge & Skills cover
  • ISBN: 9780072315578
  • ISBN10: 0072315571

Marketing Management: Knowledge & Skills

by Peter, J. Paul A

  • List Price: $112.81
  • Binding: Hardcover
  • Edition: 0006
  • Publisher: Irwin/McGraw-Hill
  • Publish date: 06/01/2000
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Description
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
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Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
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$1.67
BookCellarNH

Location: Nashua, NH
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Very Good
May have highlighting or writing and wear to cover. May not include
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$3.50
The Book Cellar

Location: Nashua, NH
Good
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0072315571 May have highlighting or writing and wear to cover. May not
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$3.93
WonderBook

Location: Frederick, MD
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Very Good
Very Good condition. 6th edition.
$6.98
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
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Very Good condition. 6th edition.
$7.85
Ergodebooks

Location: Richmond, TX
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Good
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$8.31
Ables Bookstore

Location: chattanooga, TN
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$23.41
Firecreek Books

Location: Germantown, TN
Good
$24.57
One Stop Shop Bookstore

Location: Memphis, TN
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$25.27
A2ZBooks

Location: Burgin, KY
Good
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Some writing/highlighting Quantity Available: 1. ISBN: 0072315571. ISBN/EAN:
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$45.00
A2ZBooks

Location: Burgin, KY
Good
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The text has some marking and highlighting, the cover has moderate corner and
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$48.37
A2ZBooks

Location: Burgin, KY
Very Good
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The text has some light marking, the cover is in nice condition with a small
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$50.06
A2ZBooks

Location: Burgin, KY
Very Good
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All pages clean. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN:
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$50.62
A2ZBooks

Location: Burgin, KY
Like New
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Book is like new. Quantity Available: 1. ISBN: 0072315571. ISBN/EAN:
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$123.75