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Marketing Management: Knowledge and Skills cover
  • ISBN: 9780256226331
  • ISBN10: 0256226334

Marketing Management: Knowledge and Skills

by Peter, J. Paul

  • List Price: $90.94
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: Irwin Professional Publishing
  • Publish date: 03/01/2008
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Description
Combining text and cases, the text portion of this book is taken directly from Preface to Marketing Management, 7th edition. However, more than 20 of the 40 cases are new, and several are taken from INSEAD.
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BookCellarNH

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