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Marketing Management: Providing, Communicating and Delivering Value

by Bradley, Frank

ISBN: 9780130653437
ISBN10: 0130653438

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Marketing Management: Providing, Communicating and Delivering Value

by Bradley, Frank

Binding: Paperback
Edition: 1
Publisher: Prentice Hall
Publish date: 03/01/2005
ISBN: 9780130653437
ISBN10: 0130653438

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: A mainstream marketing management volume based on the premise that marketing is an universal management function with strong strategic elements which are operationalized in different ways in different parts of the world.

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Marketing Management: Providing, Communicating and Delivering Value

by Bradley, Frank

Marketing Management: Providing, Communicating and Delivering Value

by Bradley, Frank

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