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  • ISBN: 9780135456415
  • ISBN10: 013545641X

Marketing Models

by Philip Kotler

  • List Price: $55.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 04/01/1995
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The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
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Location: Concord, CA
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Item is intact, but may show shelf wear. Pages may include notes and
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Location: Petaluma, CA
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013545641X Crisp pages and tight binding. Appears unread. Light shelf wear on cover.
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Location: AUSTIN, TX