Error title
Some error text about your books and stuff.
Close
Marketing Models cover
  • ISBN: 9780135456415
  • ISBN10: 013545641X

Marketing Models

by Philip Kotler

  • List Price: $55.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 04/01/1995
used Add to Cart $45.47
You save: 17%
Marketplace Item
new Add to Cart $21.80
You save: 60%
Marketplace Item
Description
The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
Expand description
Seller Condition Comments Price  
a1retailoutlet

Location: Fresno, CA
Ask seller a question
New
Item condition New, Softcover International Edition, Heavy Book,Only USPS
[...]
$21.80
P-Town Book Sales

Location: Petaluma, CA
Like New
Shipping Icon
013545641X Crisp pages and tight binding. Appears unread. Light shelf wear on cover.
$45.47
Found Books

Location: AUSTIN, TX
Good
013545641X.
$102.37