Marketing Myths That Are Killing Business the Cure for Death Wish Marketing
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 05/01/1995
Description:
In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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