Marketing Planning a Step-by-Step Guide
- List Price: $49.95
- Binding: Hardcover
- Publisher: Prentice Hall Direct
- Publish date: 09/01/1996
Description:
This hands-on guide provides a complete step-by-step blueprint for creating and implementing successful marketing plans in any business. It covers every stage of the process from the fundamentals of what makes businesses profitable to how to set up and run an ongoing monitoring system for your successful marketing plan.
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