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Marketing Principles and Practice

by Tom Cannon

  • ISBN: 9780304702947
  • ISBN10: 0304702943

Marketing Principles and Practice

by Tom Cannon

  • List Price: $31.99
  • Binding: Paperback
  • Edition: 5
  • Publisher: Thomson Learning
  • Publish date: 09/01/1998
  • ISBN: 9780304702947
  • ISBN10: 0304702943
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Description: Cannon acknowledges the best in contemporary research and proven practical knowledge to provide a solid foundation of learning for all students of marketing. The book features a set of challenging specimen questions, a large range of case studies, a helpful glossary of words and phrases, and an appendix on how to manage a marketing project.
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