Marketing Principles and Practice
- Binding: Paperback
- Edition: 5
- Publisher: Thomson Learning
- Publish date: 09/01/1998
Description:
Cannon acknowledges the best in contemporary research and proven practical knowledge to provide a solid foundation of learning for all students of marketing. The book features a set of challenging specimen questions, a large range of case studies, a helpful glossary of words and phrases, and an appendix on how to manage a marketing project.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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