Marketing Strategy a Decision-Focused Approach
- List Price: $89.06
- Binding: Paperback
- Edition: 4
- Publisher: McGraw-Hill College
- Publish date: 06/01/2002
Description:
Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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Wonder Book - Member ABAA/ILAB
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Good |
$5.66
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Ergodebooks_N
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Good |
$11.19
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