Error title
Some error text about your books and stuff.
Close
Marketing Strategy Relationships, Offerings, Timing, & Resource Allocation cover
  • ISBN: 9780024182647
  • ISBN10: 0024182648

Marketing Strategy Relationships, Offerings, Timing, & Resource Allocation

by D. Sudharshan

  • List Price: $188.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 01/01/1995
used Add to Cart $2.88
You save: 98%
Marketplace Item
new Add to Cart $22.98
You save: 88%
Marketplace Item
Description
1. Introduction. 2. Analogical and Analytical Lenses on Competition. 3. Forecasting of Contextual Possibilities. 4. Product-Market Definition. 5. Relationships with Channels of Distribution. 6. Relationships with Customers. 7. Competitive Analysis. 8. Financial Models for Marketing Strategists. 9. Portfolio Models. 10. Benchmarking and the Pims Models. 11. Timing. 12. Changes in and the Strategic Assessment of Marketing Channels. 13. Strategic Assessment of Offerings. 14. Marketing Strategic Implementation Systems.
Expand description
Seller Condition Comments Price  
Open Books Ltd

Location: Chicago, IL
Like New
Shipping Icon
Open Books is a nonprofit social venture that provides literacy experiences
[...]
$2.88
Goodwill of Greater Washington

Location: Forestville, MD
Good
Shipping Icon
A copy that has been read, but remains in clean condition. All pages are
[...]
$2.88
Solr Books

Location: Skokie, IL
New
Shipping Icon
Ships Fast! Satisfaction Guaranteed!
$22.98
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$26.77
Ables Bookstore

Location: chattanooga, TN
Good
Shipping Icon
$29.28