Marketing Strategy Relationships, Offerings, Timing, & Resource Allocation
- Binding: Hardcover
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 01/01/1995
Description:
1. Introduction. 2. Analogical and Analytical Lenses on Competition. 3. Forecasting of Contextual Possibilities. 4. Product-Market Definition. 5. Relationships with Channels of Distribution. 6. Relationships with Customers. 7. Competitive Analysis. 8. Financial Models for Marketing Strategists. 9. Portfolio Models. 10. Benchmarking and the Pims Models. 11. Timing. 12. Changes in and the Strategic Assessment of Marketing Channels. 13. Strategic Assessment of Offerings. 14. Marketing Strategic Implementation Systems.
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