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Marketing Strategy cover
  • ISBN: 9780029279533
  • ISBN10: 0029279534

Marketing Strategy

by Schnaars, Steven P. A Schnaars, Steven P.

  • List Price: $40.00
  • Binding: Hardcover
  • Publisher: Free Press
  • Publish date: 02/01/1991
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Description
Here at last is a textbook on marketing strategy that is truly about strategy from a marketing perspective. Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, the book traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. In sum, this book shows how marketing strategy should be crafted.
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Solr Books

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WonderBook

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Acceptable condition. Very Good dust jacket. Highlighting inside.
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Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
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Acceptable condition. Very Good dust jacket. Highlighting inside.
$5.46
Brow Books

Location: Lake Leelanau, MI
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8vo-over 7¾"-9¾" tall. Cover, interior and dustjacket show minimal wear.
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WonderBook

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Like New condition. Very Good dust jacket.
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Wonder Book - Member ABAA/ILAB

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Like New condition. Very Good dust jacket.
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Tara's Texts

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Jonathan Grobe Books

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319 pages.
$19.12