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Marketing Strategy:global Perspective cover
  • ISBN: 9780030262166
  • ISBN10: 003026216X

Marketing Strategy:global Perspective


  • List Price: $83.50
  • Publisher: 6X,DRYDEN
  • Publish date: 02/01/2004
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Marketing Strategy: A Global Perspective introduces strategic applications, global strategy, and emerging perspectives in an approach that captures the challenges of marketing strategy. It is designed to help students integrate the "4 Ps" of marketing in a broader framework with a strategic application in addressing global strategy. This innovative new text features cases from varied industries, and further highlights a cross-section of organizational and consumer goods organizations.
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Seller Condition Comments Price  
Owls Books

Location: Toledo, OH
May be an ex-library copy with library markings or stickers, may have some highlighting and or textual notes. May no longer have dust jacket or accessories if applicable.

Location: Frederick, MD
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Good condition. Writing inside. Highlighting inside.
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
Good condition. Writing inside. Highlighting inside.

Location: Burgin, KY
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As New! A New book, but has minor shelf wear. 451 pages. Quantity Available: