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Marketing Today's Fashion cover
  • ISBN: 9780130430014
  • ISBN10: 0130430013

Marketing Today's Fashion

by Carol Stewart Mueller

  • List Price: $210.20
  • Binding: Hardcover
  • Edition: 3
  • Publisher: Pearson
  • Publish date: 09/01/1994
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I. UNDERSTANDING TODAY'S FASHION. 1. The Meaning of Fashion. 2. The Why and How of Fashion. 3. Researching the Fashion Consumer. II. WORLD-WIDE INFLUENCES ON TODAY'S FASHION. 4. Origins of Modern Fashion. 5. European Design Centers. 6. Other Foreign Producers Import Buying Sourcing. III. MARKETING TODAY'S fASHION IN THE UNITED STATES. 7. The Birth of the American Fashion Industry. 8. American Design. 9. The Role of the Primary Markets. IV. TODAY'S FASHION INDUSTRIES. 10. Creating and Marketing Women's Apparel. 11. Creating and Marketing Men's Apparel. 12. Creating and Marketing Children's Apparel. 13. Creating and Marketing Fashion Accessories. V. MERCHANDISING TODAY'S FASHION. 14. Fashion Retailers. 15. Ancillary Merchandising Operations Promoting Fashion.
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