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  • ISBN: 9780070527263
  • ISBN10: 0070527261

Marketing Warfare

by Al Ries

  • List Price: $18.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 11/01/1997
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Description
More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".
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