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Marketing and Entrepreneurship in Smes An Innovative Approach cover
  • ISBN: 9780131509702
  • ISBN10: 0131509705

Marketing and Entrepreneurship in Smes An Innovative Approach

by David Carson

  • List Price: $26.20
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 06/01/1996
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This book brings together the disciplines of marketing and enrepreneurship and treats them as one. It examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. KEY TOPICS: It covers: the nature of marketing in SMEs and how it happens; the development and use of entrepreneural marketing networks to reach better decisions; management and marketing competencies, how they relate and how to develop them, and more. MARKETING: It is for MA, MSc and MBA students on marketing and management courses and practicing entrepreneurs with a desire to examine and understand their decision-making processes.
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