Error title
Some error text about your books and stuff.
  • ISBN: 9780273642480
  • ISBN10: 0273642480

Marketing and the Bottom Line: the New Metrics of Corporate Wealth

by Ambler, Tim

  • List Price: $29.00
  • Binding: Hardcover
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 12/01/2004
used Add to Cart $3.33
You save: 89%
Marketplace Item
new Add to Cart $63.31
Marketplace Item
Description: Boards of directors are preoccupied with their companies' wealth. Research shows that, on average, board devote nine times more attention to spending and counting cash flow than to wondering where it comes from and how it could be increased.

Marketing and the Bottom Line sets out to change this. Based on extensive and original research involving world-beating companies such as 3M, Andersen Consulting, British Airways, Diageo, and McDonald's, this book analyzes the affect that marketing has on the financial well being of a company. Viewing marketing as a strategic, board-level function, Ambler sets out a new generation of marketing metrics designed to make marketing more accountable for what it does, what it spends, and what it earns.

However, Marketing and the Bottom Line is not just about even more figures and financial reports. It is designed to bring the excitement and fun of marketing into the board room and to focus the whole organization on wealth creation rather than wealth retention. Ambler shows how to do this using simple marketing techniques:
-- demonstrating that marketing is about how the firm secures its key objectives, i.e. cash
-- building on the fact that market-oriented, customer-focused companies are more profitable
-- discouraging short term thinking
-- making marketers accountable
-- showing that marketing is essential for debriefing and, therefore, continuous improvement

Like an athlete aiming to break records, continuously monitoring their performance, now is the time for companies to get into training. Marketing has an important role in your company's overall fitness regime; make sure it works for you.

Expand description
Seller Condition Comments Price  
Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
Location: Valley Cottage, NY
Book in good or better condition. Dispatched same day from US or UK warehouse.
Location: Richmond, TX Ask seller a question
Buy with confidence. Excellent Customer Service & Return policy.
Firecreek Books
Location: Germantown, TN
Location: Richmond, TX Ask seller a question
Buy with confidence. Excellent Customer Service & Return policy.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).