Error title
Some error text about your books and stuff.
Close

Marketing for Hospitality and Tourism

by Kotler, Philip

  • ISBN: 9780130807953
  • ISBN10: 0130807958

Marketing for Hospitality and Tourism

by Kotler, Philip

  • List Price: $97.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 04/01/2001
  • ISBN: 9780130807953
  • ISBN10: 0130807958
used Add to Cart $1.67
You save: 98%
Marketplace Item
new Add to Cart $61.73
You save: 36%
Marketplace Item
Description: 9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Marketing Information Systems And Marketing Research; Consumer Markets and Consumer Buying Behavior; Organizational Buyer Behavior of Group Market; Market Segmentation, Targeting, and Positioning; Designing and Managing Products; Internal Marketing; Building Customer Satisfaction through Quality; Pricing Products: Pricing Considerations, Approaches, and Strategy; Distribution Channels; Promoting Products: Communication and Promotion Policy; Promoting Products: Advertising, Direct Marketing, and Sales Promotion; Promoting Products: Public Relations; Professional Sales; Destination Marketing; and Next Year's Marketing Plan. For anyone involved in Hospitality and Tourism Marketing.
Expand description
Seller Condition Comments Price  
Seller: Hippo Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
Price:
$1.78
Comments:
This book is in very good condition. The cover may have some limited signs of
[...]
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
Price:
$5.91
Comments:
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$7.61
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: MYBOOKSnME
Location: MIAMI GARDENS, FL
Condition: Very Good
Shipping Icon
Sewn binding. Paper over boards. 800 p. Contains: Illustrations. Audience:
[...]
Price:
$10.07
Comments:
Sewn binding. Paper over boards. 800 p. Contains: Illustrations. Audience:
[...]
Seller: FastBooks100
Location: Franklin, TN Ask seller a question
Condition: Good
Price:
$19.95
Comments:
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$24.62
Comments:
Seller: Firecreek Books
Location: Germantown, TN
Condition: Good
Price:
$27.95
Comments:
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$61.73
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).