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Marketing on the Internet: Principles of On-Line Marketing cover
  • ISBN: 9780130105851
  • ISBN10: 0130105856

Marketing on the Internet: Principles of On-Line Marketing

by Strauss, Judy

  • List Price: $52.67
  • Binding: Paperback
  • Publisher: Taylor & Francis
  • Publish date: 03/01/1999
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It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.
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