Mass Communication Living in a Media World
- List Price: $120.94
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill College
- Publish date: 01/01/2004
Description:
Introduction for the Student: Communicating in the Media World Part I: Introduction to the Media Chapter 1: Living in a Media World Chapter 2: The Media Business: Consolidation, Globalization, and Synergy Part II: Print Media Chapter 3: Books: The Birth of the Mass Media Chapter 4: Magazines: The Power of Words and Images Chapter 5: Newspapers: Reflection of A Democratic Society Part III: Electronic Media Chapter 6: Radio: Communication without Boundaries Chapter 7: The Recording Industry: Music Everywhere Chapter 8: Movies: Mass-Producing Entertainment Chapter 9: Television: Broadcast and Beyond Chapter 10: The Internet: Mass Communication Gets Personal Part IV: Supporting the Media Chapter 11: Advertising: Selling a Message Chapter 12: Public Relations: Manufacturing the News Part V: Controlling the Media Chapter 13: Media Law: Free Speech and Fairness Chapter 14: Politics, Media, and the Public Chapter 15: Media Ethics: Truthfulness, Fairness, and Standards of Decency Notes Glossary Index
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