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  • ISBN: 9780023937804
  • ISBN10: 0023937807

Mass Media in America

by Pember, Donald R.

  • List Price: $77.00
  • Binding: Paperback
  • Edition: 0006
  • Publisher: Prentice Hall
  • Publish date: 11/18/1991
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Description
I. FOUNDATIONS. 1. The World of Mass Media. 2. Historical Foundations. 3. Theoretical and Research Foundations. 4. Economic Foundations. II. THE MASS MEDIA. 5. Newspapers. 6. Magazines and Books. 7. Radio and the Recording Industry. 8. Motion Pictures. 9. Television. III. MEDIA FUNCTIONS. 10. The Economic Function: Advertising and Economic Information. 11. The Informing Function: Public Relations and News. 12. Mass Media and Culture. 13. The Political Function: Government and the Mass Media. Index.
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