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Mastering Marketing: The Complete MBA Companion in Marketing cover
  • ISBN: 9780273642237
  • ISBN10: 0273642235

Mastering Marketing: The Complete MBA Companion in Marketing

by Financial Times

  • List Price: $39.95
  • Binding: Paperback
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 02/01/2009
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Description
The marketing philosophy has finally been embraced by entire organizations, who are finding that putting the customer at the heart of what they do leads to higher profits and satisfied stakeholders.

The Complete MBA Companion in Marketing is the ultimate book for anyone involved or believing in the marketing concept. From basics to new challenges it covers it all. With a great deal of new materials and theories it is the premier companion for any MBA student or business executive. It sets the agenda for 21st Century marketing based on insightful thinking and best practice as advocated by the marketing experts at today's leading business schools.

Complete MBA Companion in Marketing has been written by experts from four of the world's leading business schools: Kellog (Northwestern). Insead. Wharton and London Business School.

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