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McDonaldization Revisited Critical Essays on Consumer Culture cover
  • ISBN: 9780275958190
  • ISBN10: 0275958191

McDonaldization Revisited Critical Essays on Consumer Culture

by John S. Caputo

  • List Price: $119.95
  • Binding: Hardcover
  • Publisher: Greenwood Pub Group
  • Publish date: 01/01/1998
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Description
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization, " provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.
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