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McDonaldization Revisited Critical Essays on Consumer Culture cover
  • ISBN: 9780275961046
  • ISBN10: 0275961044

McDonaldization Revisited Critical Essays on Consumer Culture

by John S. Caputo

  • Binding: Paperback
  • Publisher: Greenwood Pub Group
  • Publish date: 01/01/1998
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An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization, " provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.
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