Description: I. MEDIA ETHICS: THE BACKGROUND AND THE PROCESS. 1. Deciding and Acting: Ethics on the Job. II. ETHICS IN THE PURSUIT OF NEWS. 2. Your Personal Code: Troubling Concepts. 3. The Ethics of Technique. 4. You and Your Editor. III. ETHICS IN PURSUIT OF PROFIT. 5. Social Responsibility and Codes of Ethics. 6. Corporate Profits and Newsroom Ethics. 7. Ethics in the Countinghouse. 8. The Changing Face of the Media. IV. THE MEDIA INSTITUTION AND SOCIETY. 9. New Corporate Character, New Societal Status? 10. Special Problem Areas. V. PUBLIC RELATIONS, THE MEDIA AND SOCIETY. 11. Public Relations. Appendix A. American Society Of Newspaper Editors Statement Of Principles. Appendix B. Society Of Professional Journalists Code Of Ethics. Appendix C. Radio/Television News Directors Association Code Of Broadcast News Ethics. Appendix D. Associated Press Managing Editors Code Of Ethics. Appendix E. Dow Jones & Company Conflicts Of Interest Policy. Appendix F. The Advertising Code Of American Business. Appendix G. Public Relations Society Of America Code Of Professional Standards For The Practice Of Public Relations. Appendix H. Freedom Of Information Service Center Sample Letter. Appendix I. Associated Press Sports Editors Ethics Guidelines. Appendix J. National Victim Center's Suggested Media Code Of Ethics. Appendix K. American Society Of Magazine Editors Guidelines For Advertising.

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