Error title
Some error text about your books and stuff.
Close

Men in the Mirror: Men's Fashion, Masculinity and Consumer Fashion

by Edwards, Tim

  • ISBN: 9780304337903
  • ISBN10: 0304337900

Men in the Mirror: Men's Fashion, Masculinity and Consumer Fashion

by Edwards, Tim

  • List Price: $17.95
  • Binding: Paperback
  • Publisher: Cassell
  • Publish date: 04/01/1997
  • ISBN: 9780304337903
  • ISBN10: 0304337900
used Add to Cart $29.21
Marketplace Item
Description: The myth that women are fashionable but men are not has been challenged through popular culture and academia in recent years, not least by the proliferation of men's style magazines such as GO and Arena, and the emergence of masculinity as a marketing tool. In this engaging new book, Tim Edwards applies a sociological approach to our understanding of men's fashion, which he perceives to be significant in the nexus of masculinity and society, past and present, rather than simply an artistic or aesthetic interest, denoting effeminacy or homosexuality.

Rejecting an essentialist or natural origin, Edwards explores how masculinity and men's fashion are constructed, particularly in relation to consumer society. It is the growing commodification and aestheticism of everyday life alongside developments in marketing and advertising, that Edwards identifies as the catalyst in the self-conscious emergence of men's fashion, rather than an abstract 'crisis of masculinity' or the 'new man' identity. Concurrently, in the 1980s, changes in demography, economics and ideology gave certain men greater freedom and spending power than ever before. Edwards investigates how these men, clearly distinguished by age, class and sexual orientation, were seduced by advertisers with sexy images of suited city gents and body beautiful boys in Levi's, and how the resultant process of consumption was facilitated through the practice of shopping itself, such as easy access to credit. He examines the influence of the advertiser's message in creating a hierarchy of masculinity in which some men are valorized and others denigrated.

Starting with an historical review of men's fashion and a discussion of its importanceand meanings, Edwards goes on to analyze the contemporary marketing of menswear and masculinity in advertising and in the media, and considers the politics of fashion for men in terms of gender, class, race and sexuality.

Expand description
Seller Condition Comments Price  
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$29.21
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Satellite Books
Location: Burlington, VT
Condition: Very Good
Shipping Icon
0304337900 Softcover. Very Good with some minor shelf wear. Free of markings and no writings inside. Tight binding. For Additional Information or pictures, Please Inquire.
Price:
$41.72
Comments:
0304337900 Softcover. Very Good with some minor shelf wear. Free of markings and no writings inside. Tight binding. For Additional Information or pictures, Please Inquire.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).