Error title
Some error text about your books and stuff.
Close

Merchandise Licensing in the Television Industry

by Raugust, Karen

  • ISBN: 9780240802107
  • ISBN10: 0240802101

Merchandise Licensing in the Television Industry

by Raugust, Karen

  • List Price: $49.95
  • Binding: Paperback
  • Publisher: Focal Press
  • Publish date: 12/01/2004
  • ISBN: 9780240802107
  • ISBN10: 0240802101
used Add to Cart $21.80
You save: 56%
Marketplace Item
new Add to Cart $69.66
Marketplace Item
Description: The book provides members of the television industry - who increasingly view licensing as having the potential to generate ancillary revenue streams - with concrete, how-to information on launching a merchandise licensing program. It contains anecdotes and examples that will give those new to the business a feel for how it operates.The book provides an overview of merchandise licensing for broadcast and cable television executives. It offers a historical context; a discussion of current and future trends; an examination of the players involved in television-based licensing and their respective roles; an explanation of how to evaluate and implement a licensing program based on a character, a television program, or a brand; and a variety of case studies to illustrate the points in the book.
Expand description
Seller Condition Comments Price  
Seller: Brinkullivan_Books
Location: Takoma Park, MD
Condition: Very Good
Shipping Icon
Paperback. Unmarked. General light shelf wear. Corners sharp and crisp. Spine and joints uncreased. A very nice copy.
Price:
$21.80
Comments:
Paperback. Unmarked. General light shelf wear. Corners sharp and crisp. Spine and joints uncreased. A very nice copy.
Seller: M and N Media
Location: ACWORTH, GA
Condition: Acceptable
Shipping Icon
0240802101 Please allow 4-14 business days for Standard shipping, within the US. Thank you for supporting our small, family-owned business!
Price:
$22.63
Comments:
0240802101 Please allow 4-14 business days for Standard shipping, within the US. Thank you for supporting our small, family-owned business!
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$30.23
Comments:
Seller: Robinson Street Books
Location: Binghamton, NY
Condition: Like New
Shipping Icon
0240802101 First edition. Fine. Free tracking USA. Quality, Value, Experience.
Price:
$67.50
Comments:
0240802101 First edition. Fine. Free tracking USA. Quality, Value, Experience.
Seller: M and N Media
Location: ACWORTH, GA
Condition: New
Shipping Icon
0240802101 Please allow 4-14 business days for Standard shipping, within the US. Thank you for supporting our small, family-owned business!
Price:
$69.66
Comments:
0240802101 Please allow 4-14 business days for Standard shipping, within the US. Thank you for supporting our small, family-owned business!
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$151.37
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).