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New Product Management cover
  • ISBN: 9780070275522
  • ISBN10: 0070275521

New Product Management

by Crawford, C. Merle A Di Benedetto, C. Anthony

  • List Price: $97.81
  • Binding: Hardcover
  • Edition: 0006
  • Publisher: McGraw-Hill Companies
  • Publish date: 09/01/1999
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Description
Crawford and Di Benedetto explain the New Products Process depth with case studies so managers can hit the ground running.
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BookHolders

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