-- Explains both micro and macro elements of human learning.

-- Includes successful NLP business projects demonstrating the enormous potential to be gained.

Companies now stand or fall not by the efficiency of their processes and systems but by the talent of their people. Neuro-Linguistic Programming (NLP) offers a proven set of techniques for developing your individual talent -- and for organizing and motivating your teams. Until now, few resources have been available to businesspeople that want to master NLP and apply it in business. This book addresses both challenges, explaining NLP while at the same time extending its principles and techniques to current business challenges. In NLP Business Masterclass, leading NLP consultant David Molden introduces the key principles of NLP, and NLP patterns that can help managers understand their interactions, communication, and use of language more effectively than ever before. Next, Molden introduces several key NLP techniques that are especially valuable for business leaders who want to drive change. The book concludes with a series of case studies and NLP techniques for modeling excellence so that individuals, teams, and organizations can learn from it. For managers, consultants, trainers, career coaches, and anyone seeking to enhance management and team performance.