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PRACTICE of PUBLIC RELATIONS

by Seitel, Fraser

PRACTICE OF PUBLIC RELATIONS cover
  • ISBN: 9780024088406
  • ISBN10: 0024088404

PRACTICE of PUBLIC RELATIONS

by Seitel, Fraser

  • List Price: $63.00
  • Binding: Hardcover
  • Edition: 6
  • Publisher: Pearson
  • Publish date: 12/15/1994
  • ISBN: 9780024088406
  • ISBN10: 0024088404
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: This book emphasizes the practical nature of public relations work.

Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new, and there is one "A Question of Ethics" case problem per chapter.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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