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Persuading Aristotle The Timeless Art of Persuasion in Business, Negotiation and the Media cover
  • ISBN: 9781864487398
  • ISBN10: 1864487399
Persuading Aristotle The Timeless Art of Persuasion in Business, Negotiation and the Media

by Peter Thompson

  • List Price: $26.95
  • Binding: Paperback
  • Publisher: Independent Pub Group
  • Publish date: 08/01/1999
  • Matching Categories:
    1. Psychology
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Description
Numerous studies, including a famous Harvard Business Review article, have shown that communication ability is the quality that makes the most difference between success and failure in the business and political worlds. This book offers the keys to effective communication, using the timeless... Expand principles of ethos, logos, and pathos introduced by Aristotle. It reveals how they help to draw on the logic of an argument, empathize with an audience, and enhance imagination and credibility to best get a message across. Exercises and examples show how to use the principles on a daily basis to persuade different types of personalities, negotiate astutely, and deal with the media. Collapse
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