Description: In this media-saturated, opinion-saturated world, persuasive messages influence every aspect of daily life. They may come in overt forms such as billboards and flashy ad slogans, in subtle ways, such as deceptive or leading conversations, or through more subliminal means such as fragrances or music. Learning to interpret and manipulate these messages in certain situations can be a key attribute to personal and professional gain. Gass and Seiter's book provides a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. The authors examine persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-face encounters. The book places special emphasis on newer avenues for studying persuasion, in particular, deception detection and compliance gaining/compliance resisting. This book takes readers beyond persuasion theory to the workings of persuasive techniques in real-world settings. Psychologists, business managers, sales people, advertisers, marketers, educators, students of psychology, and anyone interested in persuasive techniques.

Please Wait