Persuasion in the Media Age
- Binding: Paperback
- Edition: 2
- Publisher: McGraw-Hill
- Publish date: 04/01/2004
Description:
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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