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Positioning The Battle for Your Mind cover
  • ISBN: 9780071359160
  • ISBN10: 0071359168

Positioning The Battle for Your Mind

by Al Ries

  • List Price: $26.95
  • Binding: Hardcover
  • Edition: 3
  • Publisher: McGraw-Hill
  • Publish date: 12/01/2000
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Description
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals -- including tens of thousands of Ries and Trout groupies, worldwide -- the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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